Ian CrocombeMinimalist Pitch, Maximal ResultsChina’s hottest live streamer is proving less is more. Zheng Xiang Xiang turns the typical hard sell on its head with a ruthlessly…Jun 5Jun 5
Ian CrocombeChoosing the right tools AI for the jobThere’s a lot of talk about AI changing the way that creative is made, but what does it actually mean in practice?Jun 5Jun 5
Ian CrocombeAll the Cannes cases for freePost-Cannes Lions, it’s always a rush to dissect the top creative campaigns that took the spotlight. And no, it’s not about the glitz and…Jun 5Jun 5
Ian CrocombeAnnouncement: Launching Deft“I’m delighted to announce Niran Vinod and myself have come together to launch Deft, a collective that helps digital businesses cut to the…Nov 11, 2020Nov 11, 2020
Ian CrocombeWhat I learned from 5 years at Facebook Creative ShopOn your last day at Facebook there is a tradition of posting a picture of your badge and reflecting on what you have learned.May 29, 20201May 29, 20201
Ian CrocombeCyborg Creativity in practiseMachine learning has had a big impact on the way that media is distributed and consumed.Apr 26, 2020Apr 26, 2020